Client: Axio – A B2B Dispatch & Delivery Tech Company
Challenge:
Axio, a fast-growing B2B dispatch and delivery tech company, needed a website that clearly communicated its value proposition, improved user experience, and increased search visibility. The existing site had:
- Unclear messaging, making it difficult for businesses to understand Axio’s solutions.
- Low SEO optimization, affecting its ranking and discoverability.
- Inefficient UI/UX copy, leading to high bounce rates and low engagement.
Strategy:
To enhance Axio’s digital presence, I implemented a content-driven UI/UX and SEO strategy:
- UI/UX Copy Optimization:
- Simplified navigation and CTAs to improve user flow.
- Crafted clear, persuasive copy highlighting Axio’s key features and benefits.
- Aligned content with B2B buyer personas to drive conversions.
- SEO-Optimized Landing Pages & Product Descriptions:
- Conducted keyword research to target industry-specific search queries.
- Rewrote product descriptions with SEO and user intent in mind.
- Structured content for readability, increasing engagement.
- Blog Content & On-Page SEO Enhancements:
- Developed educational blog content addressing pain points in logistics and delivery.
- Optimized meta descriptions, headers, and alt texts for better search engine ranking.
Results:
📈 80%+ SEO scores on WordPress using Yoast optimization.
📊 Improved website engagement, leading to better user retention.
🔍 Higher search visibility, making Axio more discoverable to B2B clients.
💡 Enhanced clarity in messaging, leading to improved lead conversion rates.