📌 Overview

Wentors partnered with DataCamp to offer a scholarship program aimed at helping women upskill in data science. The challenge was to attract quality applicants within a limited timeframe and drive engagement across multiple channels.

As a Brand & Content Strategist, I led the email and social media campaign that resulted in 2,500+ applications, increased email clickthrough rates, and boosted community engagement.

🚨 The Challenge

Despite DataCamp’s reputation in tech education, Wentors needed a highly targeted content strategy to:

• Generate awareness about the scholarship opportunity.
• Drive high-intent applications within a short time.
• Leverage email and social media without overwhelming the audience.

Without a structured content approach, the risk was low engagement and missed conversion targets.

🚀 The Strategy

1️⃣ Email Campaign Optimization

📩 Segmentation & Personalization – Tailored emails based on community interests and engagement levels.

💡 Compelling Subject Lines & CTAs – Created urgency-driven and benefit-focused email copy.

🔗 Multi-Touch Follow-Up Sequences – Designed a series of reminder emails to keep applicants engaged until submission.

2️⃣ Social Media Content Plan

📢 LinkedIn, IG, & Twitter Awareness Posts – Crafted high-engagement posts highlighting success stories of past scholarship recipients.