📌 Overview

SimpliFi, a fintech startup, aimed to launch and grow its user base in a competitive market. The challenge was to create engaging ad content and a strong multi-platform content strategy to drive awareness and early adoption.

As a Brand & Content Strategist, I led the content efforts, contributing to the acquisition of 100 users within the first two months, growing email subscribers, and scripting a campaign video that gained 40K+ views.

🚨 The Challenge

Launching a new fintech product comes with three major content challenges:

• Low brand awareness – As a new entrant, SimpliFi needed recognition in a competitive space.
• User acquisition – The goal was to attract and convert early adopters through engaging ad content.
• Content consistency – A structured, multi-channel content plan was necessary to drive growth.

Without a cohesive content strategy, SimpliFi risked a slow adoption rate and reduced brand visibility.

🚀 The Strategy

1️⃣ High-Impact Ad Content

📢 Conversion-Driven Copywriting – Crafted ad content designed for clicks & conversions.

🎯 Targeted Messaging – Focused on pain points and unique value propositions of the product.

📊 Performance Monitoring – Used analytics to refine and optimize content based on engagement.

2️⃣ Multi-Platform Content Strategy

📍 LinkedIn. IG, & Twitter Brand Awareness Campaigns – Educated potential users about SimpliFi’s fintech solutions.

📧 Email Sequences to Nurture Leads – Built engagement & trust before conversion.