Client: LinkedIn Local Akure (Community Event)
Challenge:
LinkedIn Local Akure 2.0 was set to be the largest gathering of creatives and industry experts in the region, but executing an event of this scale required
- Effective leadership to coordinate multiple teams and ensure smooth execution.
- Consistent content and communication to drive awareness and engagement.
- Volunteer management to keep a large team motivated and aligned with the event’s goals.
As the organizing lead, I was responsible for managing 150 volunteers across different teams while ensuring that the event's content, marketing, and logistics ran seamlessly.
Strategy:
To successfully lead such a large team and drive engagement, I focused on:
- Volunteer Leadership & Team Coordination
- Oversaw 150 volunteers across various teams, including content, social media, design, logistics, and community engagement.
- Implemented a structured communication system, ensuring every team was aligned with key goals.
- Conducted regular check-ins and strategy meetings to keep volunteers engaged and motivated.
- Content & Community Engagement
- Worked closely with the content team to ensure consistent messaging and audience engagement.
- Helped structure a social media and LinkedIn content plan to build excitement pre-event.
- Ensured all volunteers had a clear understanding of the brand narrative for effective communication.
- Event Execution & Audience Engagement
- Managed on-site coordination during the event to ensure a seamless experience for attendees.
- Fostered collaboration between teams, keeping execution smooth despite the scale of the event.
Results:
🎟️1,000+ registrations, leading to a sold-out event.
👥800+ attendees, creating one of the most impactful LinkedIn Local events.
📈 3K+ LinkedIn followers gained within 3 months.
💡 Efficient volunteer management, ensuring all 150 volunteers remained engaged and aligned.